Aims and objective
AIJN is the representative association of the fruit juice industry in the EU since 1962. It defends the interests of the juice industry including the entire value chain and promotes the sector by engaging with the EU Institutions and other relevant stakeholders.
Our key objectives:
Advocacy and Representation: We represent the interests and promote the image of the European Fruit Juice Industry in all its contacts with EU Institutions and other relevant organisations and stakeholders, ensuring our sector's voice is heard and valued.
Policy Support and Lobbying: We work diligently on EU policy and legislation affecting fruit juice production, marketing, sales, and trade, safeguarding the industry's interests and fostering a favorable regulatory environment.
Commitment to Health and Sustainability: AIJN's main mission is to support the competitiveness of the European fruit juice industry while prioritizing consumer well-being and environmental sustainability. We acknowledge the nutritional benefits of fruit juices and actively promote their consumption as part of a healthy and sustainable diet.
Supporting Objective Data: At AIJN, we prioritize delivering accurate and objective information to consumers. That's why we partner with the Fruit Juice Science Center, an independent science information body, to provide evidence-based insights on the role of 100% fruit juice in diets and health. Together, we empower stakeholders with reliable data for informed decision-making.
Quality and Authenticity: In collaboration with the Union of European Juice Control Systems(EJCS), we provide mechanisms and instruments securing safe and authentic goods in order to maintain and increase consumer confidence in the good and healthy image of fruit and vegetable juices and nectars.
Industry Guidance: We offer comprehensive information and advise on European legislation impacting the the fruit juice industry, helping business navigate regulatory changes and remain compliant.
Collective Action: We liaise with national, regional, and international partners to achieve AIJN’s goals, fostering a unified approach to advancing the fruit juice industry worldwide. Moreover, AIJN is a supporting member of the Sustainable Juice Platform, a collaborative initiative that brings together stakeholders from the whole fruit juice value chain to address CSR-related challenges, fostering integration of sustainable practices and funding projects and research for more sustainable methods of productions.