Sustainable Juice Platform Principles

Aim for food security, health and nutrition 

All partners in the fruit juice supply chain support agricultural systems that optimize production and minimize wastage, to provide nutrition and promote health. 

Be environmentally responsible – protect and enhance the environment 

All partners in the fruit juice supply chain support sustainable intensification of food systems to meet global needs by managing agriculture. They should protect and enhance the environment and use natural resources efficiently and optimally. 

Ensure economic viability and share value 

All partners in the fruit juice supply chain create, deliver and share value across the entire food and agriculture chain, from farmers to consumers. 

Respect human rights, create acceptable working conditions and help communities to thrive 

All partners in the fruit juice supply chain respect the rights of farmers, workers and consumers. They should improve livelihoods, promote and provide equal opportunities, so communities are attractive to live, work and invest in.

Encourage good governance and accountability 

All partners in the fruit juice supply chain behave legally and responsibly by respecting land and natural resource rights, avoiding corruption, being transparent about activities and recognizing the impact their work has. 

Promote access and transfer of knowledge, skills and technology 

All partners in the fruit juice supply chain promote access to information, knowledge and skills for more sustainable food and agricultural systems. They should invest in developing capacities of smallholders and small and medium-sized enterprises (SMEs), as well as more effective practices and new technologies.